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If you're new to Search Engine Marketing (SEM for short - Google Keywords!!), it's understandable if you find it a bit overwhelming. Digital advertising is vast and intricate, and it takes time to become proficient. However, there are a few Excel formulas that can make things simpler when youโre working on SEM projects!.
At first, I tried to avoid using them at all costs but it became apparent that this wasn't going to be possible if I wanted to finish my task quickly. So one day, after feeling frustrated with how little progress I was making with these formulas, I decided it was time for me to start my excel conquest and learn the tips and tricks from YouTube, eventually creating a seamless workflow that is now an everyday task that I do!!
Using Excel isn't a must for succeeding in paid search, but some of its features can help streamline your workflow and making more efficient. That's why itโs one of the most important skill you need to have as a Digital Marketer!
โผใ า ใโผใ า ใโผโผใ า ใโผใ า ใโผ
๐. =๐๐๐๐๐๐() ; ๐พ๐๐ฅ๐๐ฉ๐๐ก๐๐ฏ๐๐ฃ๐ ๐ฉ๐๐๐ฃ๐๐จ ๐๐๐๐๐๐ฉ๐๐ซ๐๐ก๐ฎ.
You can save time in Excel by using the =PROPER formula? It's super handy for capitalizing text automatically, so you don't have to do it manually. Just type =proper(cell number) and watch your sentence transform into a perfectly capitalized block of text.
๐๐ค๐ง๐ข๐ช๐ก๐
=proper(โi dO nOt lIkE tO eaT aPPlEsโ)
๐๐๐จ๐ช๐ก๐ฉ
I Do Not Like To Eat Apples
๐ฎ. =๐๐๐ก() ; ๐๐ผ๐๐ป๐๐ถ๐ป๐ด ๐๐ต๐ฒ ๐ป๐๐บ๐ฏ๐ฒ๐ฟ ๐ผ๐ณ ๐๐ต๐ฎ๐ฟ๐ฎ๐ฐ๐๐ฒ๐ฟ๐
When it comes to text ads, there are usually limits on how many characters you can use. For instance, with Google ETAs, you can add up to three headlines, each limited to 30 characters, along with two descriptions of up to 90 characters.
The LEN function (which you input as =LEN() is one of the most important formula that counts the characters in a selected cell. This makes it much simpler to stay within those limits and make the most of the available characters. This also works for Lemon8 title content if youโre planning things out! Lemon8โs titles are only 50 characters long - so I usually use this to plan out my content as well!
๐๐ค๐ง๐ข๐ช๐ก๐
=len(โI do not like to eat applesโ)
๐๐๐จ๐ช๐ก๐ฉ
27
๐ฏ. =๐ง๐ฅ๐๐ () ; ๐ง๐ผ ๐๐ฟ๐ถ๐ฝ ๐ฎ๐๐ฎ๐ ๐ฒ๐ ๐ฐ๐ฒ๐๐ ๐๐ฝ๐ฎ๐ฐ๐ฒ๐
The =TRIM function does exactly what the name suggests - it removes any extra spaces in a cell. This is a handy trick when you're editing in bulk, especially if you're writing PPC text ads and need to stay within the character limits. It's super helpful if youโre checking through HUNDREDS of keywords.
๐๐ค๐ง๐ข๐ช๐ก๐
=trim(โI do not like to eat applesโ)
๐๐๐จ๐ช๐ก๐ฉ
I do not like to eat apples
โผใ า ใโผใ า ใโผโผใ า ใโผใ า ใโผ
Hereโs three key formulas that you need to know!! Super easy to understand and I hope this helps you out on your excel journey on being the magician!!
Stay slaying my corporate besties