Design isn’t about making things pretty

Designers don’t just make pretty things, you gotta understand business. A common mistake young designers tend to make is to design based on their sense of aesthetics and criticise anything that does not look good.

Before embarking a design, it’s important to understand the market and speak the language consumers use.

Here are my top 3 youtube channels for consumer trends and branding insights. Disclaimer: While the videos are easy to digest, do remember to do your own research before taking them as it is :)

1. CNBC Make It’s “Suddenly Obsessed” playlist

2. Futureproof

3. Underskin

Bonus: Understitch

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