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Designers don’t just make pretty things, you gotta understand business. A common mistake young designers tend to make is to design based on their sense of aesthetics and criticise anything that does not look good.
Before embarking a design, it’s important to understand the market and speak the language consumers use.
Here are my top 3 youtube channels for consumer trends and branding insights. Disclaimer: While the videos are easy to digest, do remember to do your own research before taking them as it is :)
1. CNBC Make It’s “Suddenly Obsessed” playlist
2. Futureproof
3. Underskin
Bonus: Understitch
#MyTop3 #design #brandingstrategy #branding #consumertrends #BeReal #recommendations #knowledgeispower #designthinking #marketing