Slay the K-Wave : Top 3 Fashion Trends in K-Pop

In recent years we’ve seen the domination of korean media in the entertainment industry which is most famously known as the k-wave. Korean Wave refers to the significantly increased popularity of South Korean culture around the world; it is also referred to as hallyu, in the Korean language. The phenomenon also impacted how the Korean music industry influenced the fashion world, especially today. In this blog post I'll be dissecting the top 3 most famous fashion trends in K-Pop in 2022.

Miu Miu Set

Since the end of 2019, Miu Miu which is the daughter brand of Prada have been actively trying to market their brand using Korean celebrities following the footsteps of other fashion houses such as Chanel, Gucci and Dior. Miu Miu finally noticed the significance to the influence of hallyu.

In 2020, the brand finally started adopting house ambassadors among k-idols that eluded the same persona of the brand which is young, feminine and free. IVE Wonyoung became one of the most famous face of the brand followed by SNSD Im Yoona and Actress Lee You Mi. Currently, Miu Miu’s Mini Skirt Set with Cropped Blazer seems to be the craze among celebrities gaining interest among male audience as well through BTS J-Hope and The Boyz Chanhee.

Blumarine

The rise of Y2K have brought back the famous brand Blumarine back from the dead especially after the Styling of red Velvet Queendom and Bloom by Hary Hong, the girl group have been seen countless of times in a piece from the brand’s latest runway collection.

Statement Jewelry

As the saying goes ‘go bold or go home’, that’s exactly how the k-stylist have been taking jewelry so far this year. We can see a bolder move in the choice of jewelry with brands such as 32 Dawn and Yvmin specializing in 3D jewelry that seems to be dominating the market for the past few years and the interest with the cyberpunk look in fashion.

Personally, I've always been a fan of k-fashion and their editorials, most are more creative than the west in the way they adopt concepts and market trends in fashion. So tell me, are you a fan of k-fashion?

Your Local Fashion Girl,

Asha

#fashion #fashionmalaysia #kpop