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Are your Etsy sales not quite hitting the mark? You might be making some common SEO mistakes without even realizing it! Here are 10 SEO mistakes on Etsy that could be killing your sales, and how to fix them now:
โ ๐ต๐๐ ๐ ๐๐๐๐ ๐๐๐๐๐๐ ๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐. Use tools like Google Keyword Planner to find the best keywords for your product and include them in your titles and tags.
โ ๐ถ๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐ ๐. Stuffing your titles and tags with too many keywords is not only against Etsy's rules, it also looks spammy and turns off potential buyers.
โ ๐ฐ๐๐๐๐๐๐๐ ๐๐๐๐ ๐๐๐๐ ๐๐๐๐๐ ๐๐๐ ๐ ๐๐๐๐๐๐๐๐๐๐. These are important places to include keywords and give buyers an idea of what your shop is all about.
โ ๐ฏ๐๐๐๐๐ ๐ ๐๐๐๐๐ ๐๐๐๐ ๐๐๐๐๐๐. A disorganized or barren shop makes it harder for buyers to find what they're looking for and engage with your shop and your listings. Itโs easy to make a nice banner and icon on Canva, so donโt ignore the proper branding of your shop!
โ ๐ฏ๐๐๐๐๐ ๐๐๐-๐๐๐๐๐๐๐ ๐๐๐๐ ๐๐๐ ๐๐๐๐๐๐. Poor quality images don't just look unprofessional, they can also hurt your SEO.
โ ๐ต๐๐ ๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐ ๐๐๐๐ ๐๐๐ ๐๐๐๐๐๐๐๐๐๐. Buyers want choices, so offer different colors, sizes, and options to increase your chances of making a sale. If your products donโt have variations and are unique, one-of-a-kind products, have a large variety of products for your customers to choose from instead.
โ ๐ต๐๐๐๐๐๐๐๐๐ ๐๐๐๐ ๐๐๐๐'๐ โ๐๐๐๐๐โ ๐๐๐๐๐๐๐. This is a great place to share your story and give buyers a personal connection to your brand. You can also put keywords in here as well.
โ ๐ต๐๐ ๐๐๐๐๐๐๐ ๐๐๐๐๐๐ ๐๐๐๐๐๐๐. Encourage happy customers to leave a review by including a note in their order as a reminder. Remember to not bug them with too many messages, as this may have the opposite effect and they may end up leaving a negative review due to them feeling bothered!
โ ๐ญ๐๐๐๐๐๐๐๐๐ ๐๐ ๐๐๐ ๐๐๐ ๐๐๐๐ ๐๐๐๐ ๐๐๐๐๐๐๐๐๐. Etsy rewards active shops, so make sure you're adding new products, updating your listings, and engaging with buyers on a regular basis.
๐คฉ ๐ฉ๐ถ๐ต๐ผ๐บ ๐ป๐ฐ๐ท ! Turn on Etsyโs free shipping guarantee for orders over $35. This offers free shipping to all domestic orders that are over $35 and gives you much more visibility in Etsyโs search engine.
By avoiding these common mistakes and following these tips for optimizing your Etsy shop, you'll be on your way to increased visibility and more sales in no time!
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