10 SEO mistakes that are killing your Etsy sales 👎

Are your Etsy sales not quite hitting the mark? You might be making some common SEO mistakes without even realizing it! Here are 10 SEO mistakes on Etsy that could be killing your sales, and how to fix them now:

❌ 𝑵𝒐𝒕 𝒅𝒐𝒊𝒏𝒈 𝒑𝒓𝒐𝒑𝒆𝒓 𝒌𝒆𝒚𝒘𝒐𝒓𝒅 𝒓𝒆𝒔𝒆𝒂𝒓𝒄𝒉. Use tools like Google Keyword Planner to find the best keywords for your product and include them in your titles and tags.

❌ 𝑶𝒗𝒆𝒓𝒖𝒔𝒊𝒏𝒈 𝒌𝒆𝒚𝒘𝒐𝒓𝒅𝒔. Stuffing your titles and tags with too many keywords is not only against Etsy's rules, it also looks spammy and turns off potential buyers.

❌ 𝑰𝒈𝒏𝒐𝒓𝒊𝒏𝒈 𝒚𝒐𝒖𝒓 𝒔𝒉𝒐𝒑 𝒕𝒊𝒕𝒍𝒆 𝒂𝒏𝒅 𝒅𝒆𝒔𝒄𝒓𝒊𝒑𝒕𝒊𝒐𝒏. These are important places to include keywords and give buyers an idea of what your shop is all about.

❌ 𝑯𝒂𝒗𝒊𝒏𝒈 𝒂 𝒎𝒆𝒔𝒔𝒚 𝒔𝒉𝒐𝒑 𝒍𝒂𝒚𝒐𝒖𝒕. A disorganized or barren shop makes it harder for buyers to find what they're looking for and engage with your shop and your listings. It’s easy to make a nice banner and icon on Canva, so don’t ignore the proper branding of your shop!

❌ 𝑯𝒂𝒗𝒊𝒏𝒈 𝒍𝒐𝒘-𝒒𝒖𝒂𝒍𝒊𝒕𝒚 𝒑𝒓𝒐𝒅𝒖𝒄𝒕 𝒑𝒉𝒐𝒕𝒐𝒔. Poor quality images don't just look unprofessional, they can also hurt your SEO.

❌ 𝑵𝒐𝒕 𝒐𝒇𝒇𝒆𝒓𝒊𝒏𝒈 𝒆𝒏𝒐𝒖𝒈𝒉 𝒑𝒓𝒐𝒅𝒖𝒄𝒕 𝒗𝒂𝒓𝒊𝒂𝒕𝒊𝒐𝒏𝒔. Buyers want choices, so offer different colors, sizes, and options to increase your chances of making a sale. If your products don’t have variations and are unique, one-of-a-kind products, have a large variety of products for your customers to choose from instead.

❌ 𝑵𝒆𝒈𝒍𝒆𝒄𝒕𝒊𝒏𝒈 𝒚𝒐𝒖𝒓 𝒔𝒉𝒐𝒑'𝒔 “𝒂𝒃𝒐𝒖𝒕” 𝒔𝒆𝒄𝒕𝒊𝒐𝒏. This is a great place to share your story and give buyers a personal connection to your brand. You can also put keywords in here as well.

❌ 𝑵𝒐𝒕 𝒈𝒆𝒕𝒕𝒊𝒏𝒈 𝒆𝒏𝒐𝒖𝒈𝒉 𝒓𝒆𝒗𝒊𝒆𝒘𝒔. Encourage happy customers to leave a review by including a note in their order as a reminder. Remember to not bug them with too many messages, as this may have the opposite effect and they may end up leaving a negative review due to them feeling bothered!

❌ 𝑭𝒐𝒓𝒈𝒆𝒕𝒕𝒊𝒏𝒈 𝒕𝒐 𝒖𝒑𝒅𝒂𝒕𝒆 𝒚𝒐𝒖𝒓 𝒔𝒉𝒐𝒑 𝒓𝒆𝒈𝒖𝒍𝒂𝒓𝒍𝒚. Etsy rewards active shops, so make sure you're adding new products, updating your listings, and engaging with buyers on a regular basis.

🤩 𝑩𝑶𝑵𝑼𝑺 𝑻𝑰𝑷 ! Turn on Etsy’s free shipping guarantee for orders over $35. This offers free shipping to all domestic orders that are over $35 and gives you much more visibility in Etsy’s search engine.

By avoiding these common mistakes and following these tips for optimizing your Etsy shop, you'll be on your way to increased visibility and more sales in no time!

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