They’re a Vital Part of Your Strategy...

What are content pillars? Content Pillars are in place to help you stick to branded content ideas that can ensure that each piece of social media content you post is as relevant to your audience as possible.

Great now that we have that down, you want to make sure you’re speaking directly to your audience through these pillars. To help, you can break down content ideas, content execution and hashtags to support these pillars.

This makes the content creation process easier and helps you define what content types serve the different personalities/people in your audience✨

Have you seen the famous “entertainment, promotional, shareable” pillars around? We were a victim to them as well in the beginning, but we need to do better and do our research to make sure we’re not spreading or retaining wrongful information!💭

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