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Universally best times to post on TikTok at a glance • Monday: 10 a.m. • Tuesday: 4 p.m. • Wednesday: 4 p.m. • Thursday: 10 a.m. • Friday: 8 a.m. • Saturday: 11 a.m. • Sunday: 2 p.m.
The hottest times to post on TikTok are 4 p.m. on Tuesday, 8 a.m. on Friday, and 2 p.m. on Sunday!!
Tuesday is the best day of the week to post on TikTok in terms of reach, with Thursday, Monday, and Friday not too far off.
The worst day of the week to post on TikTok is Saturday, when there's a notable dip in reach on the app.
Why? Likely because TikTok has a younger demographic, 53% of users in the U.S. are under 25, with 20% under 18, with less rigid work schedules.
TikTok videos have the highest engagement rate per post out of any other social platform, meaning you could use TikTok as a key driver of brand awareness or traffic as a creator.