Skims Case Study

From shape wear company to NBA partnership

Brand Velocity

Balance Speed and Quality: While speed is essential, brands must not compromise on quality. High-quality products and content are the foundation of brand trust.

Optimize Social Media: Social media is a powerful tool for engaging with your audience directly. Optimize your content for shareability and engagement.

Innovate and Collaborate: Foster a culture of innovation and seek strategic collaborations that align with your brand values.

Consistency Matters: Maintaining a consistent brand identity helps build trust and recognition, even as your brand evolves.

Measure and Adapt: Continuously track metrics to evaluate the success of your brand velocity strategies. Be prepared to adapt and iterate as needed.

credits to: https://www.linkedin.com/pulse/skims-case-study-brand-velocity-redefining-strategy-charles-smalls-l0ybe