NEW NYC SOHO OAK+FORT STORE 💫

Come (virtually) with me to the new Oak+Fort store in NYC! There’s finally a physical location, and it’s right in the heart of Soho (and next to Glossier🎀)!!

Address: 68 Spring Street

Store Hours:

▪️Monday-Saturday: 11AM-8PM

▪️Sunday: 11AM-7PM

The aesthetic of the store was similar to their site – simple, minimal, neutral – and one of the better designed retail stores I’ve visited in the city. When you enter, the long linear store layout makes it super easy for shoppers to browse products. The clothes are mostly hung on racks along the walls, whereas home goods, accessories, and a few mannequins are placed in the center.

Products in store:

📌 New arrivals – near the entrance

📌 Their popular styles – best-selling knitwear, outerwear, athleisure, trousers, etc.

📌 Tote bags, jewelry, shoes – separate dedicated display along the wall towards the back

📌 Homeware – a small collection of glassware, body care, and candles

They also have the cutest little home corner 🥹 (and currently have a fall sale if you buy 2+ home items – buy 1 get 20% off, buy 2+ get 30% off)!

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