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📰 people often mix up the idea of public relations and marketing, as the two frequently go hand in hand. so what's the actual difference between them?
- public relations: targets outlets (i.e. journalists) and convinces them to respond positively to your client. it's based on creating a good relationship with different voices.
- marketing: targets the audience directly (i.e. consumers), and communicates with them directly to promote something.
📰 although pr and marketing are similar in many ways, they are not the same! if you're interesting in pursuing a career in either of these fields, it's important to understand the difference. both are extremely important factors that brands, companies, and organizations must consider.
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