Getting PR with a small following

UGC!! I get make questions about what exactly UGC is, so let’s talk about it:

UGC = User Generated Content

(You are simply a “content creator” NOT an “influencer”)

In simple terms, you are creating organic content for brands to use as ads and social media posts on THEIR PLATFORM. That is why you personally do not need a large following, you just need to know how to make good content.

When I stopped reaching out to brands as a “micro influencer” and started reaching out as a UGC creator, I saw a huge difference in response rate & amount of gigs I was receiving!!

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