MUST GO IN SEOUL ➡️ Seongsu-dong

If you’re in Seoul and into artsy, fancy and indie stores, check out Seongsu dong!!

There are many cute local brands and cafes there and also various pop-ups from more renowned brands. The whole place was so ✨aesthetic✨ and it was great that the stores were located across diff areas (as opposed to just a single street) bc it felt like there was always something pleasant and surprising at each turn. 🥳

Ofc, that’s also where most folks go see the Dior pop-up and the huge Tamburin store but there’s really so much more. Not pictured in my post but there was a Kodak store selling super cute merch too (Kodak Corner Shop)!!

Came across a couple of local stores like sweetch STAND OIL and ofc the holy grail Musinsa as well 🤩

#southkorea #korea #seongsu #shopping #travel #ThingsToDo #artsy #shoppinghaul #BeReal