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Recently got the chance to go to Las Vegas for the first time and being a huge food guy I had to try Gordon Ramsay’s Hell’s Kitchen.
Everything about the experience was wonderful and worth the money.
The marketer in me thought of something different when the waiter said they sell 700 beef wellingtons a day.
That’s over $50,000 a day in that one dish alone.
Why?
Its definitely good but I think its a marketing technique.
TV chefs have perfected content marketing. Ramsey has featured this dish as a character on every one of the 20 seasons of Hell’s Kitchen. People have to experience it for themselves in person when they get the chance.
You can do the same thing in your business. Doesnt matter if you’re in lawncare or food or manufacturing.
Need help building a content marketing plan? Reach out and I’d be happy to help.