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When it comes to UGC, there's a lot of debate about whether you should niche down.
I began my UGC career in the skincare niche and slowly began working with brands and businesses in other niches.
Why? Well, it's simple. The more niches you work in, the more opportunity you have for work. Especially when you first start UGC, keeping your options open is a great way to enter into the industry.
If you're keen on specializing in a niche, consider doing so after you've tried out a few niches to see what you like best!