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Darc Sport is taking over right now. The brand is able to connect with its audience in a way that others are not. How do they do it?
Make it all about family.
Darc sport falls heavily on the βitβs not for everyone, itβs for usβ quote and mentality. They push this brand attribute out and make it a core value of buying and wearing the clothes.
if you see someone in the gym wearing Darc Sport, you know they are taking this workout seriously. Bottom line. And consumers are buying in to that feeling.