THREE-STOREY jewellery store in Hongdae!

Hongdae is no doubt a very popular destination when in Seoul. It’s known for shopping, food, ambience, and busking!

I came across this gem of a store walking through the countless shopping alleys around the area.

Know as “iamjoy”, this three-storey store sells every possible jewellery you can think of! Necklaces, bracelets, rings, earrings, and claw clips.

This store offers an amazing variety of styles and colours to choose from, you’ll definitely find a piece that suits your taste!

But it doesn’t stop there. Although the main attraction is their jewellery, they also have a few shelves of clothing pieces!

The interior is clean, minimalistic, and aesthetic, making the jewellery pop out even more. The woody tones, marble, and metalware were pleasing to the eye.

The prices range from reasonable to pretty pricey because of the material used to craft them- some earrings are made of pure silver :o

Even if you don’t plan on purchasing anything, I definitely recommend checking it out. The concept of having walls of necklaces laid out at the entrance is really captivating. I would go back just to admire the interior of this store <3

Don’t fret if you haven’t gotten the chance to visit Seoul, they have an online store that ships to 40 over countries, including Singapore!

Remember to include this store on your Hongdae “places to visit” list, you won’t regret it!

#korearecommendation #korea #koreatravel #seoulitinerary #seoultravel #seoulrecommendations #jewellery #hongdae

Address:

40 Wausan-ro 27-gil, Seogyo-dong, Mapo-gu, Seoul, South Korea

Opening hours: Monday-Sunday 12-11pm