Thinking about getting your MBA? Read these 1st

While I definitely would not trade getting my MBA for anything - I do wish I had these books before I delved into the tedious and long stretch of study + school it took to get my MBA...

If you are interested in marketing - or considering a career or degree in marketing, read these books 1st!

1. "This is Marketing" by Seth Godin:

- Seth Godin's book explores the changing landscape of marketing in the digital age. It emphasizes the importance of building genuine connections with your audience, creating remarkable products, and offering value rather than relying on traditional advertising tactics.

2. "The Adweek Copywriting Handbook" by Joseph Sugarman:

- Joseph Sugarman's book is a comprehensive guide to the art of copywriting. It provides valuable insights and techniques for crafting persuasive and effective advertising and marketing copy, making it a valuable resource for both beginners and experienced copywriters.

3. "Oversubscribed" by Daniel Priestley:

- Daniel Priestley's book discusses strategies for making your business highly sought after and in-demand. It focuses on creating a sense of scarcity and exclusivity around your product or service to attract more customers and clients.

4. "Building a StoryBrand" by Donald Miller:

- Donald Miller's book offers a framework for clarifying your brand's messaging and story. It helps businesses develop a clear and compelling narrative that connects with their audience, making it easier for customers to understand and engage with their brand.

5. "Contagious: How to Build Word of Mouth in the Digital Age" by Jonah Berger:

- Jonah Berger's book explores the science behind why some ideas, products, or content goes viral while others do not. It identifies key principles and factors that make things contagious and offers insights on how to apply these principles to your marketing strategies.

These books cover a range of marketing and branding topics, from modern marketing strategies to copywriting techniques and the art of creating compelling brand narratives. Each book provides valuable insights if you are looking to enhance your marketing and branding skills.

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