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1. From Likes to Leads: Interact with Customers Online. In this course you are going to learn about:
* Define social media marketing and describe its purpose
* Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
* Define the goals of a social media campaign
* Write, design, and repurpose engaging content for social media
2. Sales and CRM Overview. In this course you are going to learn about:
* Explain how CRM works in the context of sales, marketing, and customer service in modern businesses.
* Articulate use cases for how Salesforce can provide value to sales teams.
* Navigate Trailhead, the official learning platform of Salesforce.
3. Social Media Management. In this course you are going to learn about:
* How to establish and manage a social media presence
* How to create a brand, tone, and voice for a social media presence
* How to manage a content calendar for a social media presence
* How to evaluate the performance of content on social media and how to iterate on that performance
What would you like to learn next?
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